The role of IP in digital disruption
30 April 2020
Digital transformation and the protection of IP
As businesses increasingly face disruption from innovative competitors deploying digital technologies, many face huge pressure to adapt, embracing new ways of working and delivering products and services. Most businesses find themselves already on, or embarking on, digital transformation programmes of one kind or another – introducing digital technologies to create new or improved business processes, culture and customer experiences. What are the critical issues around managing and protecting a company’s IP during a programme of digital transformation? We report for Managing IP Magazine.
This article first appeared in Managing IP Magazine on 15 March 2020, to read the full copy please follow this link.