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Allen & Overy has advised One Equity Partners on the acquisition of MSQ Partners

Allen & Overy (A&O) has advised One Equity Partners (OEP), an international middle market private equity firm, on their acquisition of MSQ Partners (MSQ), a next-generation creative and technology group.

Founded in 2011 through a management buyout and headquartered in London, MSQ combines best in class tech and creative capabilities into one multi-disciplinary offer to deliver marketing solutions across the full range of a client’s C-suite priorities or through engaging specialist standalone services through its 11 agencies.  With over 1,200 employees across 13 worldwide offices, its client base spans several industry sectors, including telecom, financial services, pharmaceuticals, consumer products, and food and beverage.  

The A&O cross-departmental and cross-jurisdiction team was led by private equity partners Chris Sabine, Monika Przygoda and Nils Koffka, with support from senior associates Esther Remy and Jan Holst, associates Iqra Anees, Oliver Barron and Phoebe Toyne-Bridges and trainee Alex Brown. The team was also supported by partner Tim Harrop and senior associate Michael Fletcher on tax matters, partner Sarah Henchoz and associate Kate Dew on employment matters and partner Jim Ford and associate Alexander Davis-White on data protection matters.

A&O acted on the financing of the transaction with a team in Germany led by partner Thomas Neubaum, and senior associate Rauni Ahammer, with support from senior associate Karen Zoettl and associates Laura Froemel and Sascha Franke.