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Allen & Overy advises JDE Peet’s on its strategic transaction with Caribou Coffee

Allen & Overy (“A&O”) advised JDE Peet's (EURONEXT: JDEP), the world's leading pure-play coffee and tea company, on a long-term global license agreement to manufacture, market and sell Caribou consumer and foodservice coffee products, excluding Caribou coffeehouses. The transaction is expected to close in the first quarter of 2024, and provides JDE Peet’s with a strong platform to expand its premium coffee portfolio in North America.

Under the terms of the agreement, JDE Peet’s will acquire Caribou’s roasting operations in Minneapolis, Minnesota. The two companies have also reached a long-term strategic arrangement under which JDE Peet’s will supply coffee products for sale in Caribou’s coffeehouses.

A&O lead partners Romain Dambre and Keren Livneh, commented: “We were thrilled to support JDE Peet's in expanding its platform in North America. This transaction illustrates how A&O’s fully integrated U.S. M&A and IP/ Tech Transactions teams can assist clients from around the world in growing their footprint in the U.S. market.”

The transaction was led by M&A partner Romain Dambre and associate Steph Ference, with support from associates Twanesha Singleton and Ardalan Khalafi. IP/Tech Transactions partner Keren Livneh and associate Kyle Coogan provided IP transactional advice, with support from senior counsel Natalie Montano Young and associate Will Jackson. The A&O cross-practice team also included partner Brian Jebb, senior counsel Jason Rothschild, and associate Hayde Faria (employment and benefits), partner Adam Sofen and associate Kyle Heagney (real estate), partner Ken Rivlin and associates Nick Ognibene and James Daher (environmental), partner Helen Christakos and associate Sonya Aggarwal (data privacy), partner Dave Lewis and senior counsel John Hibbard (tax), and partner Hugh Hollman and associate Puja Patel (antitrust).

About JDE Peet’s

JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets, with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet’s generated total sales of EUR8.2 billion and employed a global workforce of more than 20,000 employees. Read more about JDE Peet’s journey towards a coffee and tea for every cup at