What is the biggest obstacle preventing brand owners from enforcing their design rights?
21 January 2020
Brand owners and inventors tend to be up to speed on trademarks and patents which can lead to the design rights being left behind. Insufficient knowledge of the system and how it works is contributing to the lack of design filings and enforcement. Global Head of IP David Stone talks about the things that are in place to change this, including building an awareness of what design rights business owners have available to them.