Podcast: The power of synthetic media in advertising and mitigating risks from generative AI

Publications

02 January 2024

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Beverley Potts

Senior Knowledge Lawyer

London

Robert Dickens

Associate

London

Clemency Wells

Senior Media Relations Manager

London

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The rise of generative AI presents vast opportunities for advertising. What IP issues do advertisers need to be aware of when using synthetic media?

In this podcast Clemency Wells, AI Communications Lead, asks Beverley Potts, Senior IP Knowledge Lawyer and Rob Dickens, IP Associate, to explain the opportunities and issues posed by synthetic media and practical steps that advertisers can take to mitigate against risks.