Skip to content

Podcast: The power of synthetic media in advertising and mitigating risks from generative AI

The rise of generative AI presents vast opportunities for advertising. What IP issues do advertisers need to be aware of when using synthetic media? 
In this podcast Clemency Wells, AI Communications Lead, asks Beverley Potts, Senior IP Knowledge Lawyer and Rob Dickens, IP Associate, to explain the opportunities and issues posed by synthetic media and practical steps that advertisers can take to mitigate against risks.