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A&O advise on Bridgepoint acquisition of majority stake in Team ITG

Allen & Overy’s private equity and leveraged finance teams have advised Bridgepoint on its acquisition of a majority stake in Inspired Thinking Group (“Team ITG”) from previous shareholder Equistone Partners Europe (“Equistone”), and the related financing.

Headquartered in Birmingham, UK, with over 1,000 employees across offices in Europe and America, Team ITG is transforming the way global brands operate their marketing. Founded in 2009, the company has already become the 'go-to' solution for many major corporations, including some of the world's most recognisable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

Team ITG is a technology-led, multichannel marketing activation business. Its disruptive marketing technology (martech) platform, CanopyCloud, is supported by its 24-hour creative production studio and award-winning client services ranging from strategy, creative and creative production, to delivery, performance marketing, TV, film and photography. This blended model of technology and services allows Team ITG to rapidly deploy bespoke solutions built around individual client needs; all aimed at delivering efficiencies and creating fast, agile marketing partnerships that produce impressive results across all channels.

The A&O team was led on the M&A side by private equity partners Stephen Lloyd and Gordon Milne with senior associate James Funder, associates Soyeon Lim, Iqra Anees and Felix Jiang, trainees Chantal Wong, Olivia Pryor and Shaan Mann and paralegal Sophie Reid. The financing was led by partner Robin Harvey and senior associate Nick Hallam, along with associates Sykes Mitchell and Dhruv Mairal and trainee Olivia Pryor.