A&O flexes growth capital expertise in advising Snoop on its sale to Vanquis Banking Group

Snoop provides its customers with personalised insights to help them better understand and manage their finances. The Snoop app uses AI and open banking data to help people save on household bills with target savings of up to £1500 per year for customers. Snoop also helps businesses understand emerging consumer spending trends by analysing customer spending habits and transactions on its platform, enabling business to better understand their customers.

The acquisition will provide Snoop with significant scale, allowing access to Vanquis Banking Group’s 1.7 million customers who will benefit from the app, as well as with capital to grow the Snoop proposition.

Claire Coppel, partner at A&O, commented: ‘Snoop is an exciting, market-leading business with a powerful business proposition and an incredibly bright future ahead. A&O is perfectly placed to help innovative, AI-led businesses like Snoop, and we’re proud to have partnered with them in this next phase of their growth plans. We can’t wait to see where they go next.’

The A&O team was led by corporate partner, Claire Coppel, corporate associates Antony Dean and Danielle Swinnerton and corporate trainees Rhea Variava, Helena Marrion, Robyn Keith and Abir Mishra.