Consumer and retail

A&O Shearman operates at the cutting edge of the consumer and retail industry. We help our clients across the world navigate everything from supply chain due diligence laws to technological transformation.

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Our multidisciplinary team has a earned a reputation for providing innovative solutions on national and cross-border matters. 

We have lawyers with market-leading experience in M&A, capital markets transactions, financing deals, regulatory matters, commercial agreements, financial restructurings, cybersecurity, data protection, and brand protection. 


We serve a diverse group of organizations, including FMCG businesses and luxury brands across consumer goods, food and drink, electronics, and cosmetics. We act for financial sponsors investing in consumer and retail businesses, alongside banks and institutional investors.


Our team's expertise covers the most significant industry trends, from e-commerce strategies to omnichannel retail, ESG, data optimization, customer experience and supply chain management. 

Representative matters

  • Ahold on its €25 billion merger with Delhaize to create Europe’s largest listed food retailer by market capitalization and the fifth largest retailer in the U.S. with more than 6,500 stores globally. 
  • Naspers on the $3.25bn disposal of Allegro Group, the no. 1 e-commerce platform in eastern Europe with more than 14 million monthly users, to Cinven, Permira, and Mid Europa.
  • Morgan Stanley Senior Funding, Inc., as Administrative Agent, in respect of a $1.15 billion incremental financing for Culligan International, a portfolio company of BDT Capital Partners, consisting of term B loans and delayed draw term loans.  
  • Dairyland USA Corporation and Chefs’ Warehouse Parent, LLC, as Borrowers, in connection with an amendment to their existing senior secured term loan facility agented by Jefferies Finance LLC.  
  • Asahi Group on its €7.3bn acquisition of the central and eastern European business of SABMiller by way of auction. 
  • Imperial Brands on the $7.1 billion purchase of the Winston, Kool, and Salem cigarette brands and the blue-cigarette brand from Reynolds American, and its related Class 1 shareholder approval. 
  • Deutsche Bank AG, as the PIPE placement agent to Lotus Technology Inc. (Lotus Tech), and Santander US Capital Markets LLC, as the capital markets advisor to L Catterton Asia Acquisition Corp. (LCAA), in connection with the business combination between Lotus Tech and LCAA.  

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