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The impact of social media on your business

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Vanderreken Inge
Inge Vanderreken

Partner

Brussels

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Van Dyck Peter
Peter Van Dyck

Partner

Brussels

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26 April 2012

Companies are increasingly keen to use social media for business purposes, as part of their marketing and recruitment strategy. However, the legal framework applying to social media is often complicated.

Social media have an increasingly broad user base.  In 2011 there were over 40 million users in Europe. This number is expected to increase to nearly 110 million during 2012.

Companies are increasingly keen to use social media for business purposes, in particular, as part of their communication, marketing and recruitment strategy.

However, the legal framework applying to social media is often complicated and unclear.  Social media are subject to a broad range of laws and regulations, including market practices, intellectual property, privacy, data protection and employment law.

The impact of social media on your business provides you with more insight into the legal issues attached to the use of social media in a Belgian context.

For more information on any of the issues covered, please contact Inge Vanderreken (inge.vanderreken@allenovery.com) or Peter Van Dyck (peter.vandyck@allenovery.com).​