Great Fund Insights: New Year, new marketing guidelines
26 January 2022
In this Great Fund Insights client alert, Allen & Overy's aosphere team explore ESMA's Guidelines for Funds' Marketing Communications that come into force on 2 February 2022.
In this client alert, the aosphere team focus on what a fund manager needs to do when reviewing its marketing communications to ensure compliance and set out some of ESMA's pointers on how to address the key requirements, including:
- making clear the materials have a marketing purpose;
- use of disclaimer language;
- describing risks and rewards in an equally prominent manner; and
- ensuring the presentation of information is fair, clear and not misleading.