Great Fund Insights: New Year, new marketing guidelines

In this client alert, the aosphere team focus on what a fund manager needs to do when reviewing its marketing communications to ensure compliance and set out some of ESMA's pointers on how to address the key requirements, including:

• making clear the materials have a marketing purpose;
• use of disclaimer language;
• describing risks and rewards in an equally prominent manner; and
• ensuring the presentation of information is fair, clear and not misleading.