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Cross-border fund distribution package: ESMAs final guidance on funds marketing communications

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21 June 2021

Pursuant to a requirement to do so under the Regulation on the cross-border distribution of funds (2019/1156) (CBDF Regulation), on 27 May 2021, ESMA published its final report on the Guidelines on Marketing Communications (the Marketing Guidelines).

The final report provides an overview of the feedback received from ESMA’s consultation on the draft marketing guidelines launched in November 2020 and explains how ESMA took this feedback into account. The Marketing Guidelines apply to all marketing communications addressed to investors or potential investors (of any kind) for UCITS and AIFs, including when they are set up as EuVECAs, EuSEFs, ELTIFs and money market funds.

For a practical insight on what this means, download our Great Fund Insights alert.