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A&O advising Exponent on its acquisition of Gü

Allen & Overy is advising Exponent Private Equity (Exponent) on its acquisition of premium dessert brand Gü from Noble Foods for an undisclosed sum. The deal is expected to close in June 2021.

Gü is a leader in the UK chilled dessert market. In recent years its restaurant-quality desserts have led the growth of the premium segment for retailers. Gü also has a strong and growing presence in France and Germany.

The A&O team advising Exponent on its acquisition of Gü was led by private equity partner Peter Banks and leveraged finance partner Cathy Bell-Walker, with senior associates Grace Harvey and James Green and associates Antony Dean, Will Johnson and Alex George.

The deal follows a number of other food industry transactions on which A&O has advised Exponent since the beginning of 2021, including the acquisition of Proper and its merger with Eat Real, and the acquisitions of Fudco and Everest Dairies. A&O also recently advised Exponent on the demerger of Moonpig from the Photobox Group, and on the subsequent IPO of Moonpig, fielding a team led by private equity partner Gordon Milne, ECM partners James Roe and Adam Wells and leveraged finance partner Neil Sinha.