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A&O advises on Moonpig’s latest acquisition

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Tilley Alex
Alex Tilley

Partner

London

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Sinha Neil
Neil Sinha

Partner

London

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Brooks Sam
Sam Brooks

Associate

London

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Image of James Green
James Green

Senior Associate

London

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Image of Giacomo Geronico Orlandi
Giacomo Geronico Orlandi

Associate

London

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Robinson Susanna
Susanna Robinson

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25 May 2022

Moonpig Group, the leading online greeting card and gifting platform in the UK and the Netherlands, has announced the proposed acquisition of Buyagift, the UK's leading gift experiences platform, for a cash consideration of GBP124 million. A&O advised on the M&A and debt financing arrangements for the Moonpig Group.

A&O previously advised Moonpig on its refinancing and subsequent IPO in 2021.

Lead M&A partner, Alex Tilley commented: “This deal will position Moonpig Group as a leader in the UK physical and experiential gifts market. It’s a really exciting time for the company and we’re delighted to have supported the company on this transaction.”

Lead finance partner, Neil Sinha commented: “This matter further evidences the strength of A&O’s cross-practice expertise and how we can deliver seamless advice to our clients. We’ve seen this deal through its full cycle, starting with a private equity-led transaction, M&A bolt-ons, followed by a refinancing, the IPO in 2021 and now advising Moonpig as a listed corporate on the acquisition of Buyagift.”

M&A advice is being provided by partner Alex Tilley and senior associate Sam Brooks. Financing advice is being provided by partner Neil Sinha, senior associate James Green and associate Giacomo Geronico Orlandi.