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Allen & Overy advises Triton’s portfolio company EDSA on the unification of HEROLD and dogado

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Kasten Roman
Dr Roman Kasten

Counsel

Frankfurt am Main

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Harald Klett
Harald Klett

Manager PR & Communications

Frankfurt am Main

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14 January 2021

Allen & Overy has advised the European Directories Group (“EDSA”), a portfolio company of Triton Fund III, in connection with the unification of its fully owned Austrian group company, Herold Business Data GmbH (“HEROLD”) and its majority-owned subsidiary dogado GmbH (“dogado”), based in Dortmund. In this context, dogado will take over HEROLD’s entire share capital. Closing of the transaction is expected in February.

Dogado, a co-owner-managed digital company with roots in Germany and Austria, now provides over 260,000 customers with web hosting, domains and cloud solutions. HEROLD supports over 45,000 small and medium-sized enterprises (SMEs) in Austria with its website services, which include fully managed websites as well as marketing services such as search engine optimization (SEO) and digital advertising campaigns (SEA). The unification of HEROLD and dogado creates a leading provider of website and online marketing services for SMEs in Austria with a unique strategic position in the digital market.

The Allen & Overy team was led by partner Dr Markus Käpplinger and also comprised counsel Dr Roman Kasten and senior associate Robert Jochim (all Corporate/M&A/Private Equity, all Frankfurt).