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Trade Mark and Design Portfolio Management

Allen & Overy’s trade mark and designs specialists support brand owners in developing, protecting and exploiting their brands at every level: from initial clearance and selection to filing, managing complex international portfolios, and dealing with any enforcements or disputes that arise.

Unlike most major law firms, A&O provides the full spectrum of legal support for trade marks and designs with a team of specialist administrators and trade mark attorneys working with our IP lawyers.

Whether managing trade mark and design portfolios or providing strategic legal support for brand owners across the globe, our market-leading practice covers everything the world's top businesses need, including:

  • Advising on whether specific marks and designs are available for use and registration in territories of interest
  • Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
  • Protecting clients' trade mark and design applications and registrations against third-party attack
  • Protecting against infringement by running watch services and advising on strategies to halt infringements
  • Developing brand strategies and managing brand portfolios long term

Our experience

The Coca-Cola Company

The Coca-Cola Company

on its UK and EU trade mark and design filing, opposition and portfolio management work.

MGM

MGM

on its UK and EU trade mark filing, opposition and portfolio management work.

News UK

News UK

on its global trade mark and design portfolio management.

Acamar Films

Acamar Films

on their global trade mark filing programme and on trade mark and designs matters in relation to products such as Bing Bunny and Biteysaurus.

News & insights

Publications: 14 JULY 2020

Webinar: Beyond Covid-19: Implications for intellectual property

In the second and final webinar in our series, our IP team discusses the future global impact of Covid-19 coronavirus on IP from a transactional, litigation and regulatory perspective.

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Publications: 11 JUNE 2020

Webinar: The key impacts of Covid-19 coronavirus on Intellectual Property

In the first of a series of webinars, Allen & Overy’s IP team addresses the current impact of Covid-19 coronavirus on IP from a transactional, litigation and regulatory perspective.

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Publications: 27 APRIL 2020

Issues brand owners need to consider during the Covid-19 coronavirus pandemic to protect their IP portfolios

Here we assess the difficulties the Covid-19 coronavirus pandemic poses to brand owners involved in trade mark registry proceedings and trade mark litigation, what brand owners can do to mitigate the…

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Publications: 15 APRIL 2020

Podcast: How to protect IP as part of a digital transformation strategy

Whether digitalising by building out new digitally-focused units or externally via M&A, many IP challenges will arise especially as digital transformation can happen fast. Meeting these challenges…

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Recognition of our work

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