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Trade Mark and Design Portfolio Management

Allen & Overy’s trade mark and designs specialists support brand owners in developing, protecting and exploiting their brands at every level: from initial clearance and selection to filing, managing complex international portfolios, and dealing with any enforcements or disputes that arise.

Unlike most major law firms, A&O provides the full spectrum of legal support for trade marks and designs with a team of specialist administrators and trade mark attorneys working with our IP lawyers.

Whether managing trade mark and design portfolios or providing strategic legal support for brand owners across the globe, our market-leading practice covers everything the world's top businesses need, including:

  • Advising on whether specific marks and designs are available for use and registration in territories of interest
  • Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
  • Protecting clients' trade mark and design applications and registrations against third-party attack
  • Protecting against infringement by running watch services and advising on strategies to halt infringements
  • Developing brand strategies and managing brand portfolios long term

Our experience

The Coca-Cola Company

The Coca-Cola Company

on its UK and EU trade mark and design filing, opposition and portfolio management work.



on its UK and EU trade mark filing, opposition and portfolio management work.

News UK

News UK

on its global trade mark and design portfolio management.

Acamar Films

Acamar Films

on their global trade mark filing programme and on trade mark and designs matters in relation to products such as Bing Bunny and Biteysaurus.

News & insights

Sun reflecting off high rise windows

Publications: 16 JULY 2021

Confusion is a complex concept for trade mark owners

Beverley Potts discusses how, following the UK Gymnastics v British Amateur Gymnastics Association appeal, trade mark owners can succeed in an infringement and passing off action despite there being…

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Colourful shapes

Publications: 12 MAY 2021

The shape of things to come: the value of registered designs in protecting medtech products

As the digital revolution continues to sweep across healthcare, health tech manufacturers are increasingly aware of the need to protect the visual appearance of their products.

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Birdseye view of person crossing road

Publications: 11 DECEMBER 2020

Grey area gains ground

Adrian Dykes fills us in on why the idea of descriptiveness was not quite black and white. T-133/19, Off-White LLC v EUIPO, General Court, 25th June 2020.

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Allen & Overy graphic

Publications: 14 JULY 2020

Webinar: Beyond Covid-19: Implications for intellectual property

In the second and final webinar in our series, our IP team discusses the future global impact of Covid-19 coronavirus on IP from a transactional, litigation and regulatory perspective.

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Recognition of our work

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