Trade Mark and Design Portfolio Management
Allen & Overy’s trade mark and designs specialists support brand owners in developing, protecting and exploiting their brands at every level: from initial clearance and selection to filing, managing complex international portfolios, and dealing with any enforcements or disputes that arise.
Unlike most major law firms, A&O provides the full spectrum of legal support for trade marks and designs with a team of specialist administrators and trade mark attorneys working with our IP lawyers.
Whether managing trade mark and design portfolios or providing strategic legal support for brand owners across the globe, our market-leading practice covers everything the world's top businesses need, including:
- Advising on whether specific marks and designs are available for use and registration in territories of interest
- Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
- Protecting clients' trade mark and design applications and registrations against third-party attack
- Protecting against infringement by running watch services and advising on strategies to halt infringements
- Developing brand strategies and managing brand portfolios long term
Explore our services
Meet our lawyers
Our experience
The Coca-Cola Company
MGM
on its UK and EU trade mark filing, opposition and portfolio management work.
News UK
on its global trade mark and design portfolio management.
Acamar Films
on their global trade mark filing programme and on trade mark and designs matters in relation to products such as Bing Bunny and Biteysaurus.
News & insights
Publications: 16 JULY 2021
Confusion is a complex concept for trade mark owners
Beverley Potts discusses how, following the UK Gymnastics v British Amateur Gymnastics Association appeal, trade mark owners can succeed in an infringement and passing off action despite there being…
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Publications: 12 MAY 2021
The shape of things to come: the value of registered designs in protecting medtech products
As the digital revolution continues to sweep across healthcare, health tech manufacturers are increasingly aware of the need to protect the visual appearance of their products.
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Publications: 11 DECEMBER 2020
Adrian Dykes fills us in on why the idea of descriptiveness was not quite black and white. T-133/19, Off-White LLC v EUIPO, General Court, 25th June 2020.
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Publications: 14 JULY 2020
Webinar: Beyond Covid-19: Implications for intellectual property
In the second and final webinar in our series, our IP team discusses the future global impact of Covid-19 coronavirus on IP from a transactional, litigation and regulatory perspective.
Read moreRecognition of our work
Allen & Overy are very responsive and open to discussing strategies. Good awareness and knowledge of worldwide filing strategies and requirements.
Legal 500 2020 Brand Management
Allen & Overy’s London IP group is essentially a boutique practice set inside one of the world’s top full-service commercial law firms – a true one-stop shop.
WTR 1000 2020
Allen & Overy needs no introduction in the field of global intellectual property. When it deals with portfolios, it deals with the biggest in the industry…
WTR 1000 2020
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