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Trade Mark and Design Portfolio Management

Allen & Overy’s trade mark and designs specialists support brand owners in developing, protecting and exploiting their brands at every level: from initial clearance and selection to filing, managing complex international portfolios, and dealing with any enforcements or disputes that arise.

Unlike most major law firms, A&O provides the full spectrum of legal support for trade marks and designs with a team of specialist administrators and trade mark attorneys working with our IP lawyers.

Whether managing trade mark and design portfolios or providing strategic legal support for brand owners across the globe, our market-leading practice covers everything the world's top businesses need, including:

  • Advising on whether specific marks and designs are available for use and registration in territories of interest
  • Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
  • Protecting clients' trade mark and design applications and registrations against third-party attack
  • Protecting against infringement by running watch services and advising on strategies to halt infringements
  • Developing brand strategies and managing brand portfolios long term

Our experience

The Coca-Cola Company

The Coca-Cola Company

on its UK and EU trade mark and design filing, opposition and portfolio management work.



on its UK and EU trade mark filing, opposition and portfolio management work.

A multinational financial institution

A multinational financial institution

in relation to global strategic branding issues, trade mark clearance, filing, prosecution, and rebranding issues, including for strategic "ventures" projects, mainly in the technology space.
Acamar Films

Acamar Films

on their global trade mark filing programme and on trade mark and designs matters in relation to products such as Bing Bunny and Biteysaurus.

News and insights

sections of glass and steel layered over each other

Publications: 14 March 2024

Infringing gin part II: Court of Appeal victory for M&S against Aldi’s copycat design

Designers and brand owners will be comforted by Marks & Spencer’s Court of Appeal victory. It reinforces the importance of registering designs to protect against copycat products and, as the first…

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formula 1 car at pitstop

Publications: 26 February 2024

No patents, no problem: how Formula 1 technology races ahead without patent protection

As arguably the most technologically advanced sport in the world, where cutting-edge R&D is critical to achieving results on the track, it would be reasonable to assume that patents play a pivotal…

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Cryptocurrency price information

Publications: 26 May 2023

Podcast: NFTs and IP: Does your business have the necessary protection?

Despite the recent “crypto crisis” and the digital assets slump, it seems likely that non-fungible tokens or NFTs are here to stay.  

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Lab worker using syringe

Blog Post: 29 November 2022

Parallel imports of repackaged medicinal products – when can brand owners oppose?

Three cases handed down on 17 November 2022 by the EU’s highest court shed important light on the ability of brand owners to oppose the repackaging of medicinal products, particularly where…

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