Trade Mark and Design Portfolio Management
Allen & Overy’s trade mark and designs specialists support brand owners in developing, protecting and exploiting their brands at every level: from initial clearance and selection to filing, managing complex international portfolios, and dealing with any enforcements or disputes that arise.
Unlike most major law firms, A&O provides the full spectrum of legal support for trade marks and designs with a team of specialist administrators and trade mark attorneys working with our IP lawyers.
Whether managing trade mark and design portfolios or providing strategic legal support for brand owners across the globe, our market-leading practice covers everything the world's top businesses need, including:
- Advising on whether specific marks and designs are available for use and registration in territories of interest
- Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
- Protecting clients' trade mark and design applications and registrations against third-party attack
- Protecting against infringement by running watch services and advising on strategies to halt infringements
- Developing brand strategies and managing brand portfolios long term
Explore our services
Meet our lawyers
Our experience
The Coca-Cola Company
MGM
on its UK and EU trade mark filing, opposition and portfolio management work.
News UK
on its global trade mark and design portfolio management.
Acamar Films
on their global trade mark filing programme and on trade mark and designs matters in relation to products such as Bing Bunny and Biteysaurus.
News and insights
Publications: 14 March 2022
Considering the IPO’s consultation on designs framework and its impacts
The IPO has launched a consultation on how to improve the designs framework to encourage creativity, innovation and give the UK a competitive edge.
Publications: 07 December 2021
Managing trade mark and design portfolios post-Brexit
As we approach the one year anniversary of the end of the transition period following the UK’s departure from the EU, for many registrants, the dust will now be settling over enlarged trade mark and…
Publications: 23 November 2021
What's the impact of the new IPO Tribunal Practice Notice
The Intellectual Property Office (IPO) has issued a new Tribunal Practice Notice setting out the legal changes being made to transitional arrangements following the end of the Brexit implementation…
Publications: 22 November 2021
Surprising UKIPO decision in SHAKENBAR v SHAKEN UDDER case
The UKIPO has issued a decision finding a likelihood of confusion between two marks for milkshake-related goods and services when only the non-distinctive and descriptive element "SHAKEN" was common…
Recognition of our work
Allen & Overy are very responsive and open to discussing strategies. Good awareness and knowledge of worldwide filing strategies and requirements.
Legal 500 2020 Brand Management
Allen & Overy’s London IP group is essentially a boutique practice set inside one of the world’s top full-service commercial law firms – a true one-stop shop.
WTR 1000 2020
Allen & Overy needs no introduction in the field of global intellectual property. When it deals with portfolios, it deals with the biggest in the industry…
WTR 1000 2020
Related content
Intellectual property brochure
Digital maturity
Life Sciences Hub
A&O Digital Hub