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Trade Mark and Design Portfolio Management

Allen & Overy’s trade mark and designs specialists support brand owners in developing, protecting and exploiting their brands at every level: from initial clearance and selection to filing, managing complex international portfolios, and dealing with any enforcements or disputes that arise.

Unlike most major law firms, A&O provides the full spectrum of legal support for trade marks and designs with a team of specialist administrators and trade mark attorneys working with our IP lawyers.

Whether managing trade mark and design portfolios or providing strategic legal support for brand owners across the globe, our market-leading practice covers everything the world's top businesses need, including:

  • Advising on whether specific marks and designs are available for use and registration in territories of interest
  • Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
  • Protecting clients' trade mark and design applications and registrations against third-party attack
  • Protecting against infringement by running watch services and advising on strategies to halt infringements
  • Developing brand strategies and managing brand portfolios long term

Our experience

The Coca-Cola Company

The Coca-Cola Company

on its UK and EU trade mark and design filing, opposition and portfolio management work.



on its UK and EU trade mark filing, opposition and portfolio management work.

News UK

News UK

on its global trade mark and design portfolio management.

Acamar Films

Acamar Films

on their global trade mark filing programme and on trade mark and designs matters in relation to products such as Bing Bunny and Biteysaurus.

News & insights

Person handling documents

Publications: 07 December 2021

Managing trade mark and design portfolios post-Brexit

As we approach the one year anniversary of the end of the transition period following the UK’s departure from the EU, for many registrants, the dust will now be settling over enlarged trade mark and…

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Blurred lights moving past building

Publications: 23 November 2021

What's the impact of the new IPO Tribunal Practice Notice

The Intellectual Property Office (IPO) has issued a new Tribunal Practice Notice setting out the legal changes being made to transitional arrangements following the end of the Brexit implementation…

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Two colleagues walking past a window in an office

Publications: 22 November 2021

Surprising UKIPO decision in SHAKENBAR v SHAKEN UDDER case

The UKIPO has issued a decision finding a likelihood of confusion between two marks for milkshake-related goods and services when only the non-distinctive and descriptive element "SHAKEN" was common…

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Sun reflecting off high rise windows

Publications: 16 July 2021

Confusion is a complex concept for trade mark owners

Beverley Potts discusses how, following the UK Gymnastics v British Amateur Gymnastics Association appeal, trade mark owners can succeed in an infringement and passing off action despite there being…

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Recognition of our work

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