Skip to content
Sub practice
Sub practice

Portfolio management

Our trade mark specialists support brand owners in developing, protecting and exploiting their brands on every level: from initial trade mark clearance and selection to filing, managing complex international portfolios, and any enforcement and disputes that arise.

Unlike most major law firms, we provide the full spectrum of legal support for brands and trade marks in-house, with a team of trade mark administrators and trade mark attorneys working together with our team of IP lawyers.

Whether managing trade mark portfolios or providing strategic legal support for brand owners across the globe, we have a market-leading practice that covers everything the world's top businesses need:

  • Advising on whether specific marks are available for use and registration in territories of interest
  • Filing trade mark and design applications worldwide and taking them through to registration, building brand portfolios to maximise clients' IP assets
  • Protecting clients' trade mark applications and registrations against third-party attack
  • Protecting against infringement by running watch services and advising on strategies to halt infringements
  • Developing brand strategies and managing brand portfolios long-term

News & insights

News: 03 JULY 2020

Addressing climate change with the Jane Goodall Institute

To mark the first part of London Climate Action Week, we look at the work being done by teams in Belgium, Hong Kong, London and Australia to support the Jane Goodall Institute – a global conservation…

Read more

Publications: 16 APRIL 2020

Mexichem v Honeywell – Will a broad Arrow declaration fly?

An Arrow declaration is a form of discretionary relief granted by UK courts declaring that a product or process would have lacked novelty, or been obvious, at a specific point in time. 

Read more
Headshot of David Stone

Publications: 04 DECEMBER 2019

What should brand owners know about the treatment of design rights in the UK?

Global Head of IP David Stone speaks to Lexology Learn about design rights in comparison to other, more common IP rights and why brand owners are becoming much more interested in design rights in the…

Read more

Publications: 01 DECEMBER 2018

Sweet but short? Apple v EUIPO and Apo International

T-104/17, Apple Inc v EUIPO and Apo International Co Ltd, General Court, 13th September 2018.

Read more

Download the practice brochure

Our global intellectual property capabilities

Allen & Overy is one of the few major global law firms with a full-service, cross-border intellectual property capability.