New FSMA regulation on the marketing of virtual currencies to consumers in Belgium
Publications
29 March 2023
8 min read
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Belgian FSMA publishes final FAQs regarding advertisements for investment instruments
On 17 March 2023, the new FSMA Regulation on the marketing of virtual currencies to consumers (the FSMA Regulation) was published in the Belgian Official Gazette.
The FSMA Regulation renders the marketing of virtual currencies to consumers in Belgium subject to conditions regarding the format and content of marketing materials and requires that a prior notification to the FSMA is made for so-called “mass media campaigns”. The FSMA Regulation will enter into force on 17 May 2023. Existing marketing campaigns will have to comply by 17 June 2023.